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ANewDay collection
The Concept
For my final major project, I curated the fashion brand ‘ANewDay collection’; where colour and fun meets sustainability. Targeted at females aged 18-26, the aim was to move these women from the flashy of consumerism of fast fashion, and bring them into the fun AND sustainable fashion world.
Garments would be created by small communities in England, using offcut materials and scraps that would otherwise end up at landfill.
Branding created by Cerys Morgan Jones
The Editorial
Photography, Styling and Creative Direction by Cerys Morgan Jones
The Influencer Shoot
Photography, Styling and Creative Direction by Cerys Morgan Jones
Model : Courtney Matthews
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