top of page
Untitled-1.gif
ANewDay collection

The Concept

For my final major project, I curated the fashion brand ‘ANewDay collection’; where colour and fun meets sustainability. Targeted at females aged 18-26, the aim was to move these women from the flashy of consumerism of fast fashion, and bring them into the fun AND sustainable fashion world.

Garments would be created by small communities in England, using offcut materials and scraps that would otherwise end up at landfill.

Screenshot 2021-04-28 at 13.28.17.png

Branding created by Cerys Morgan Jones

The Editorial

IMG_2563-min.png
IMG_2619.png
17867912846437170.jpg
IMG_2547-min.png
IMG_2715-min-2.png

Photography, Styling and Creative Direction by Cerys Morgan Jones

The Influencer Shoot

IMG_2198-min.png
IMG_1896-min.png
IMG_2145-min.png

Photography, Styling and Creative Direction by Cerys Morgan Jones

Model : Courtney Matthews

  • Black Facebook Icon
  • Black Instagram Icon
bottom of page